PPC Growth Model

Perfect Balance Roofing — San Antonio, TX

This model is built on real 2026 San Antonio roofing market data. Cost Per Click (CPC) ranges pulled directly from Google for the San Antonio area. All costs shown include both ad spend and Alamo Media Network management fees so the return figures reflect your true all-in investment. Adjust the sliders to model different scenarios.

Adjust your assumptions

Monthly ad budget $3,000
$1,000$7,000
Avg cost per click $32
$20 off-season$62 storm peak
Landing page conversion rate 8%
3% (generic site)15% (optimized)
Lead-to-job close rate 35%
10%60%
Average job revenue $4,500
$500 repair$12,000 replacement

Monthly projections

Clicks
94
Leads
8
Jobs closed
3
Cost per lead (all-in)
$488
Management fee: $700/mo  •  Total monthly investment: $3,700
Revenue generated $13,500
Ad spend -$3,000
Management fee -$700
Return on total investment 3.6x
Strong return even after management fees. Scaling budget or improving close rate pushes this further.

Revenue vs. total investment — 6-month optimization curve

Revenue ramps as Google's algorithm optimizes through months 1–3. Total investment line includes both ad spend and management fee at your current inputs.

Projected revenue
Total investment (ad spend + mgmt fee)
Revenue ramp over 6 months.

Market context behind this model

Why start in fall

Off-season CPCs run $20–$32 in San Antonio vs. $38–$62 at storm peak. Starting in fall means Google learns your campaign on cheaper clicks, so you're fully optimized when volume spikes in spring.

SA is the most affordable TX metro

San Antonio runs the lowest roofing CPCs of the four major Texas markets. DFW and Houston roofers pay 1.5–2x more for the same lead. The auction here is genuinely more accessible.

Your competitive edge

Every major SA competitor leads with replacements. Your repair-first positioning and Hague certification are uncontested in paid search. Lower CPC terms like "roofing contractor San Antonio" ($13–$48) align directly with your brand.